Port Arthur

How Disclosing Your Product's Flaws Can Increase Your Sales Copy Conversion

The mistake made by many product owners is that they try to hide the flaws in their product. They try to give an impression that their product is the best one in the market in that specific niche and that it is no shortcomings whatsoever.

Let me warn you that this kind of approach will only increase your refund rates. By doing so, you're giving the serial refunders an opportunity to ask for the refunds based on these shortcomings.

In fact, everybody who buys a product will have some sort of expectations from it. So it's extremely important to address what your product can do, and what it cannot, and what flaws in contains.

By doing this, you accomplish three things:

1. Since your prospective buyers have been warned beforehand of the defects your product contains, the number of refunds you will have to give will be reduced considerably.
2. You are eliminating a few reasons the serial refunders can use while asking for refunds.
3. You will come across as an honest person when you reveal all the flaws yourself. It will help you build trust and credibility.

The fact is that there will be very few products which are 100% perfect. Most products out there will have one flaw or the other. People will be happier to buy from a person who speaks frankly about the defects in his product.

In fact, though some people may feel at a later time that your product is not what they felt it would be, they will not ask for a refund because they'll feel you have already addressed that issue and hence it would not be ethical to ask for a refund.

Here's one way to go about admitting your flaws: Start off by explaining all the benefits your product offers, how it makes a specific task easy, and so on and so forth. And then reveal the flaws your product has in a small paragraph...and then show them how the benefits of your product outweigh the weaknesses.

Prove to the reader that these shortcomings can be overcome with little effort, hence eventually presenting a positive image of your product to the prospective buyer.

This will help increase your credibility and also improve your sales.

Dean Dhuli is a direct-response copywriter and freelance marketing consultant who provides money-making sales copy and business advice to his clients. For more tips on how to write better sales copy and improve your profits, visit Dean's blog - http://highpowercopy.com/blog/

posted by lewiston-auburnwxtgnkct @ 7:04 PM